Without an initial strategy it is difficult to navigate the competitive waters of entrepreneurship. With a small budget, the usual corporate strategy techniques often struggle to make a difference. We believe in understanding the newer ideas of entrepreneurship to help define strategy.
The most important skill in a startup is sales. You need to sell the idea to your customers, to investors, to partners and to your first employees. The ability to sell is often the difference between failure and success.
The world is digital. The strategy helps you to define your value proposition, sales helps you to articulate your value proposition and digital allows you to exponentially distribute your value proposition.
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