Founder’s Associate – JD [Dec 2025]
🧑🏾💻 Founder’s Associate (Sales & GTM Operations)
🔍 At a Glance
Role: Founder’s Associate (Sales & GTM Operations)
Location: London, UK (Shoreditch)
Schedule: Full-time (36 hours/week — 4 day work week Mon-Thurs)
- Mon/Wed/Thurs: In office | Tues: Remote | Fri: Off
Reports to: Founder (with close collaboration with Managing Director & Chief of Staff)
Start date: January 2026
🏢 Who We Are
Literal Humans is a growth partner agency for forward-thinking, mission-driven brands. We advise C-Suite leaders on holistic growth strategy while deeply integrating with their in-house marketing, product, and sales teams to help them scale with purpose.
We specialise in working with early-stage startups and scale-ups in sectors like ClimateTech, HRTech, HealthTech, FinTech, EdTech, InsurTech, and AI, as well as other values-led brands across the UK, US, and Europe.
We care deeply about alignment, quality, and empathy. The people who thrive here think like founders, take ownership, and make things happen.
🙋🏾♂️ Who You Are
You’re an early-career operator who loves making complex things simple, and big ideas executable. You’re obsessed with clarity, follow-through, and making sure nothing “falls between the cracks.”
You’re excited by sales, marketing, GTM strategy, and the inner workings of a growing company. You like building systems as much as you like getting things done day-to-day. You’re happy being behind the scenes, making sure the Founder is in the right place, with the right information, doing the right work.
You’re not scared of spreadsheets, CRMs, transcripts, or messy pipelines. In fact, you like turning chaos into clean boards, clear priorities, and simple checklists.
🎨 The Role
This is a high-exposure execution role where you’ll act as the Founder’s force multiplier — with a special focus on:
- Sales Operations
- Marketing Operations
- Executive Function (C-Suite Enablement)
- Reducing Founder friction
You’ll sit at the heart of our GTM engine, helping build and run the systems that will take us to £1M ARR in 2026.
This role is perfect for someone who wants to learn GTM, agency operations, sales, and strategy by working directly with the Founder, Managing Director (MD), and Chief of Staff (CoS).
You will ensure that:
- Sales + Marketing workflows are organised, clear, and consistently followed.
- The Founder arrives to every external meeting prepped, and leaves every meeting with structured follow-ups.
- Outreach, nurturing, and pipeline hygiene are maintained.
- Marketing assets and content get created, organised, and operationalised.
- No lead, insight, or next step is ever lost.
- Founder time is spent on high-value work, not admin or friction tasks.
⚠️ Bad News
If you struggle with detail, follow-through, or organisation, this probably isn’t the role for you. The expectation is that you’ll organise yourself brilliantly as you manage and tweak an executive operating system that maximises our Founder’s hard work.
If you want to spend all day “thinking strategy” without ever updating a CRM, drafting an email follow-up, or turning voice notes into usable documents, you’ll find this frustrating.
If you’re not willing to ask questions upfront, chase people for clarity, and then make an informed decision to move things forward, this role won’t be a good fit. If you’re not ready take ownership for keeping the Founder and leadership team aligned, this will feel overwhelming.
If you want something “chill” where your work doesn’t really move the needle and you’re not accountable for showing your work and presenting results regularly, this isn’t it.
✅ Good News
If you love being the person who makes everything run smoothly, you’ll thrive here.
If you enjoy turning chaos into clean systems, big ideas into actionable plans, and messy conversations into crisp notes and next steps — you’ll be in your element.
If you’ve been looking for a role where you can learn cutting-edge strategy and execution in sales, marketing, growth strategy, and operations directly from a Founder and senior leadership team, this is that role.
You’ll see the immediate impact of your work in:
- Pipeline quality (i.e. more qualified leads, higher conversion rates)
- Revenue growth
- Founder capacity
- And the overall health of our GTM engine
🎯 Mission (Q1 + Beyond)
Your Q1 mission:
Support the Founder and leadership team to build and activate a fully operational, high-value revenue engine capable of delivering £1M ARR in 2026.
You’ll play a key role in:
- Building and maintaining a clean, accurate, and actionable CRM + pipeline
- Implementing a reverse-engineered funnel with weekly/monthly revenue targets
- Supporting a consistent weekly sales sprint system
- Helping rebuild inbound + outbound GTM motions including:
- Partnerships
- Founder-led brand building
- Strategic content (including PR & Thought Leadership)
- Email sequences
- Website + SEO hygiene
- Podcast as a GTM channel
- Co-owning the day-to-day GTM ops once you’re fully ramped
This Q1 Rock is complete when:
- The pipeline is clean, reverse funnel is implemented, weekly sales rhythm is active
- Q1 pipeline targets (~£75–85K qualified pipeline) are achieved
- You are fully trained and effectively owning the pipeline and supporting ops
📈 What Success Looks Like
We’ll evaluate success through both qualitative feedback and clear metrics.
Within 30–60 days you are:
- Confidently maintaining CRM hygiene and tracking key deals
- Producing clear meeting notes, follow-ups, and next step summaries
- Keeping the Founder Action Register accurate and up-to-date
- Supporting the Founder in all external sales, BD, and podcast-related activity
- Drafting content outlines and supporting LinkedIn / marketing work
By 90 days you are:
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Co-managing the Founder’s Sales + Marketing operations system
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Preparing every client/prospect meeting with context + goals
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Producing post-call follow-up drafts, next steps, and email scripts the Founder can quickly approve
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Managing pipeline hygiene across tools (Monday.com currently)
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Turning Founder notes, call recordings, or transcripts into:
→ next steps
→ insights
→ tasks
→ sales assets
-
Supporting marketing workflows (content drafts, asset organisation, scheduling)
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Feeding MD/CoS with structured GTM data and simple weekly summaries
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Acting as a communication amplifier and operational anchor for everything the Founder touches
Key activity targets (once ramped):
- ~25–30 outbound touches/week (FA-led)
- ~3–4 discovery calls/week (Founder-led, supported by you)
- ~1–2 proposals/week supported (prep, structure, follow-up)
- Weekly EOW GTM summary + BI snapshot delivered on Thursdays
- Q1 pipeline creation: ~£80–100K qualified pipeline (with leadership)
🛠 Duties and Responsibilities
1️⃣ Sales Operations
- Manage pipeline hygiene and CRM updates (with Founder/MD oversight)
- Extract insights and next steps from sales call recordings and transcripts
- Draft follow-up emails, proposals, and call recaps for Founder to review
- Prepare agendas and background research for all external meetings
- Track where every prospect is in the funnel and what’s needed next
- Support outbound prospecting (research, light list building, campaign coordination)
- Maintain simple dashboards/views for the Founder + SLT in Monday CRM
2️⃣ Marketing Operations
- Draft outlines for blog posts, LinkedIn content, newsletters, and podcast episodes
- Prepare Founder content by interpreting voice notes or transcripts
- Coordinate asset production with internal/external creators (design, content, etc.)
- Maintain simple marketing calendars and ensure consistent output
- Research audiences, competitors, and sector trends
- Support Founder’s LinkedIn/industry visibility and brand-building initiatives
3️⃣ Founder Support (High Leverage)
- Attend key meetings or review call recordings to capture details
- Turn raw Founder thinking into structured briefs, one-pagers, and action lists
- Maintain the Founder Action Register as the single source of truth
- Produce Thursday end-of-week summaries + lightweight BI reports
- Maintain Notion/other SaaS systems so the Founder has clarity on pipeline, priorities, and progress
- Prepare information for Monday leadership meetings (GTM metrics, pipeline headlines)
- Handle “friction tasks” that slow the Founder down (gathering info, summarising data, coordinating next steps)
4️⃣ Leadership Support
- Provide MD and CoS with clear context from the Founder
- Prepare meeting notes, summaries, and decision logs for SLT
- Support project activation (initial drafts, research, structure)
- Ensure communication between Founder → Ops remains tight and consistent
- Help keep everyone aligned to the £1M ARR GTM plan and Q1 Rock
🧠 What You’ll Bring
Skills & Mindset
- Strong writer/communicator + fast processor
- Highly organised with excellent attention to detail
- Obsessed with clarity and follow-through (you hate letting things drop)
- Comfortable with tools like CRMs (e.g. Monday.com), Notion, and Google Suite
- Able to learn quickly about GTM, sales, and marketing systems
- Confident taking messy inputs and turning them into neat outputs
Experience
- 0–3 years of experience in a fast-paced environment (agency, startup, operations, sales support, or similar)
- Some exposure to marketing, sales, or operations (internships/placements count)
- Experience with note-taking, summarising, or supporting senior stakeholders is a plus
Traits
- “See the whole board” curiosity — you like understanding how everything connects
- High discretion — comfortable handling sensitive information
- Interest in marketing, sales, operations, and tech startups
- Comfortable in high-velocity environments where things change quickly
- Calm under pressure, solution-focused, and proactive
🌟 Nice to Haves
Not essential, but great if you have:
- Experience with Monday.com or similar CRMs
- Experience producing or supporting podcasts / content production
- Basic understanding of SEO, email marketing, or demand gen
- Experience supporting BD, partnerships, or founder-led sales
- Prior exposure to ClimateTech, HRTech, HealthTech, FinTech, EdTech, InsurTech, or AI sectors
💫 Our Values — and Yours
We’re building a company that reflects the world we want to live in.
You’ll resonate with our core values:
- Always Learning – Curious, improvement-oriented, and hungry for feedback.
- Consistently Accountable – You deliver, take ownership, and don’t let things drop.
- Professionally Playful – You bring good energy, creativity, and calm to the work.
- Brave Hearted – You’re honest, open, and willing to speak up and take responsibility.
You’re not just here to do tasks. You’re here to help build a high-performance, values-aligned GTM engine, and learn a huge amount along the way.
🎁 What You’ll Get
- A front-row seat to how a founder and leadership team run a GTM engine
- Direct mentorship from the Founder, MD, and CoS
- A 4-day work week (Mon–Thu) focused on high-quality work, not burnout
- Exposure to sales, marketing, strategy, operations, and leadership
- A chance to grow into a more senior operations, growth, or chief-of-staff-style role over time
- London office (Shoreditch area) with an in-person, collaborative team culture
🕐 Hours & Location
- 4-day work week (Mon–Thu), 36 hours total
- Primarily office-based in London for close collaboration with the Founder and SLT
- Flexibility for remote work (on Tuesdays we typically work remotely), but this is fundamentally an in-person role
💸 Compensation
- Competitive salary, aligned with early-career London roles and your experience
- Potential for performance-based bonuses tied to pipeline quality and GTM outcomes
- Clear progression pathways as the company grows
(We can finalise numbers together based on experience, skills, and mutual expectations.)
🧪 Interview Process
We keep things straightforward. We care about fit, speed, clarity, and your ability to execute.
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Application & Screening
We’ll review your CV and answers to a few short questions.
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Intro Chat (30–45 mins)
A conversational call to understand your background, interests, and working style.
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Practical Task (~3–4 hours)
A realistic exercise that demonstrates the type of work you’ll be doing while allowing us to assess your capacity to do it.
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Final Interview (45–60 mins)
A deeper conversation with the Founder to explore how you think, how you work, and how we’d build together.
We move quickly and value clear communication — you won’t be left hanging.
Key Resources to Review
Working with Paul: A Guide
Founder’s Associate – Task Assessment [Nov 2025]
Founder’s Associate 30/60/90 Plan
Weekly FA Schedule Template
FA Weekly Checklist Template
